This month, we introduced the Emerald Cut Signet Ring, and as always, we’re keeping it real—giving you the full behind-the-scenes of how this piece went from sketch to finished piece.

An honest look at lab vs. mined diamonds—the ethical, financial, and industry reasons you’re not hearing.

We discovered massive markups, shady pricing tactics, and overpriced diamonds. Here’s how we're doing things differently.

We're pulling back the curtain to show exactly why fine jewelry takes longer, costs less (with us), so you can see how much others inflate their price.

Documenting the real, no-BS story of launching a jewelry brand from scratch.